Printed collateral

Printed collateral with BPO 360 is personalised and customised. That means every piece of communication your target receives is tailored to them by name, interests and/or background. If you’re talking to students in China, your brochures can be in Chinese. If your prospective student is only interested in Arts, their information pack won’t contain anything on Bioscience.

By producing relevant and desired content on demand, you save on printing costs and at the same time, get a higher return on investment.

What can we produce?
  • Direct mail
  • Postcards
  • Brochures
  • Event invitation cards
  • Open day kits
  • Banners
  • Offer letter packs
  • Welcome packs
  • Alumni magazines
  • And more…

To find out more, talk to one of our innovation experts today.

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SMS

Using SMS as part of your marketing mix can significantly boost results. It could be as simple as having a reminder on the day of a consultation or confirming that a request has been received. These little pieces of communication are quick, easy to execute, and boost engagement at hardly any cost.

The key to good SMS marketing is timing and relevance. Don’t worry, you don’t have to send out messages manually. We weave it into your campaign so the messages go out, triggered by the actions of your target or based on a timeline.

How to use SMS as part of your campaign?
  • Appointment or event reminders
  • Student surveys
  • Activation programs
  • To promote upcoming events
  • To confirm receipt of information
  • And more…

To find out more, talk to one of our innovation experts today.

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Email

Email is one of the most powerful ways to reach your customers – and the best part is it’s all trackable. With our online analytics you can view your open and click-through rates anytime.

Take your campaign multi-channel with cleverly designed emails that direct people to PURLs and other components with a click. We work with you to design the best strategy to meet your objectives.

How to use emails as part of your campaign?
  • Email invitations
  • Follow-up emails
  • Confirmation emails
  • Student surveys
  • Send out newsletters
  • Send out links to download brochures
  • And more…

To find out more, talk to one of our innovation experts today.

REQUEST CONSULTATION

PURL (Personlised URL)

Personalised URLs, or PURLs, are personalised microsites which usually contain a form to collect data. They can be customised to suit your institution brand so it looks like a holistic campaign in combination with your emails, SMS and printed collateral.

For the student, PURLs act as a private world of engagement. For institutions, it’s a brilliant way to track activity and student interests. PURL data is like marketing gold. With the right information, you can run follow-up campaigns which convert like never before.

How to use PURLs effectively?
  • Mine for data to update your existing database
  • Get quick student feedback
  • Enable students to book appointments
  • Embed videos and link to social media
  • Enable students to accept offers online
  • Invite students to an open day
  • And more…

To find out more, talk to one of our innovation experts today.

REQUEST CONSULTATION
BPO Intelligence is a highly innovative company that
specialises in education marketing and communications.
Find out more at bpointelligence.com